Tuesday, December 24, 2019
John Coltrane - 1566 Words
Intro to Music Masterworks Final Paper Jazz music was originally developed by African Americans during the start of the twentieth century. Throughout the semester we have studied the timeline of musical periods including the Romantic and Classical eras of music. Becoming internationally popular in the 1920s, jazz music has been typically described as Americas Classical Music. The musical periods we have discussed in this course have influenced and show a strong relation to jazz music and also jazz musicians. Among these musicians, is John Coltrane, considered one of the greatest jazz saxophonists and composers of all time. He was also one of the most important and influential musicians of the twentieth century. Johnâ⬠¦show more contentâ⬠¦This performance was perhaps the most memorable of his career. During this stage of his career he released an individual album Blue Train recorded by Alfred Lion and Blue Note productions, which was considered the powerhouse of this era in jazz. Blue Train was one of the most important and best-selling albums that Blue Note has ever released. In the late 50s through the early 60s, Coltrane was welcomed back by Miles Davis and company since at this point he was drug-free. Jazz critic Ira Gitler invented the term sheets of sound expressing the one of a kind style of Coltranes music during this era with Davis. During this time they wrote sessions like Milestones and Kind Of Blue and also recorded the hit single, So What which was recorded in 1959 with Coltrane soloing. Miles Davis and John Coltrane put together amazing jazz that we appreciate today, but the audience at that present time were very critical. For instance, their last show which was held in France resulted in them being booed off the stage. Soon after the duo went their separate ways, John began playing soprano saxophone, an unusual transition that was questioned by many people at the time. Rumor has it that he made the switch because the mouthpiece of the tenor saxophone was causin g severeShow MoreRelatedEssay on John Coltrane1679 Words à |à 7 Pages John Coltrane: An Experimental Musician Jazz, which evolved from African American folk music, has developed and changed over the last century to become an art form in America. It places particular importance on inventive self interpretation. Rather than relying on a written piece, the artist improvises. Jazz has taken many forms over the past seventy years; there is almost always a single person who can be credited with the evolution of that sound. From Thelonius Monk, and his bebop, to Dizzy Gillespieââ¬â¢sRead MoreEssay on John Coltrane914 Words à |à 4 PagesJohn Coltrane John Coltrane was born on September 23, 1926, in Hamlet, North Carolina. This particular day had important astrological significance. It was the day of the autumn equinox, one of only two days through the year where night and day are perfectly equal (Fraim 7). Shortly after his birth, Coltranes family moved to High Point, North Carolina. He lived in a nice neighborhood sharing a house with his mom and dad, aunt and uncle and cousin, and his grandparents, the Blairs (7)Read More John Coltrane Essay5593 Words à |à 23 Pagessearch for the incorporation of his spirituality with his music. John Coltrane was not only an essential contributor to jazz, but also music itself. John Coltrane died thirty-two years ago, on July 17, 1967, at the age of forty. In the years since, his influence has only grown, and the stellar avant-garde saxophonist has become a jazz legend of a stature shared only by Louis Armstrong and Charlie Parker. As an instrumentalist Coltrane was technically and imaginatively equal to both; as a composer heRead More Spirituality and John Coltrane Essay3937 Words à |à 16 PagesSpirituality and John Coltrane After being fired from Miles Daviss band in 1957 for his chronic use of heroin, John Coltrane was hurt tremendously. He decided it was time he quit using heroin. He took a month off from music while he went cold turkey. During this month in the early spring of 1957, Coltrane had a momentous religious experience (Nisenson, 40). Coltrane asked God to give him the means and privilege to make others happy through music (Coltrane, 1995, 2). As timeRead MoreJohn Coltrane Essay1579 Words à |à 7 PagesJohn Coltrane John Coltrane Jazz, taking its roots in African American folk music, has evolved, metamorphosed, and transposed itself over the last century to become a truly American art form. More than any other type of music, it places special emphasis on innovative individual interpretation. Instead of relying on a written score, the musician improvises. For each specific period or style through which jazz has gone through over the past seventy years, there is almost always a single personRead MoreWhat Makes John Coltrane?2416 Words à |à 10 Pagessee the light in this complicated world of ours. One of the many people in this world who have experienced this enlightenment is John Coltrane. What makes this man special is that he like many others started out life with no path he only lived in the moment not thinking about how he can leave his mark on the world. However unlike the majority of the population Coltrane midway through his life realised he needed to make a change in the world and that the way he would do it would be through his musicRead MoreJohn Coltrane : A Legendary Saxophonist1028 Words à |à 5 PagesJohn Coltrane John Coltrane is noted as a legendary saxophonist. His career was brief, controversial yet noted among the most important figure in Jazz. He grew up playing the clarinet and eventually changed to the alto and tenor saxophone. He was not only a musician, but he was also a composer. He endured the loss of several influential men at a young age. Throughout his musical career, he played in many bands including quartets, quintets and sextets. He played alongside many great musicians duringRead MoreCry - Alvin Ailey Essay780 Words à |à 4 Pagesspecific detail in order to portray the intent as well as possible. For example, in this work there are three distinct sections and for each new section, there is a new song that is played. The songs used in this work are ââ¬ËSomething About John Coltraneââ¬â¢ by Alice Coltrane, ââ¬ËBeen On A Trainââ¬â¢ by Laura Nyro and ââ¬ËRight On. Be Free.ââ¬â¢ by The Voices Of East Harlem. In a couple of these songs the word ââ¬Ënorthâ⠬⢠is used quite a bit. My personal interpretation is that these slaves perhaps saw freedom and/or refugeRead MoreThe Influence Of Jazz Music2019 Words à |à 9 Pagesthe musician (Larson 2). John Coltrane was one of many musicians that used jazz as this medium. Through his early works in the bebop and hard bop styles to free form and more spiritual styled music later in his career, Coltrane pursued deeper expression from his music (Wikipedia). John Coltraneââ¬â¢s upbringing and early interest in music led to a successful career of highly innovative works that have left a lasting legacy and influence on the jazz community. John William Coltrane was born September 23Read MoreMy Best Abilities The Beginning Of Coltrane s Alabama With King s Speech1557 Words à |à 7 Pagesbeginning of Coltrane s Alabama with King s speech. Hearing a recording of the two overlapping is much more obvious but you can still see how some of the words can fit into the rhythms Coltrane played. I personally believe Coltrane did this on purpose. Of course, we have no way of know but there are some points in the speech and music where it lines up so well that it s unmistakable. There are also parts that do not mix well together, some of which you can see above but maybe Coltrane did that on
Monday, December 16, 2019
How to write a dissertation Free Essays
How to write a dissertation? our site ââ¬â DISSERTATION EXAMPLES ââ¬â CUSTOM WRITING SERVICE This guide tackles what might be the most daunting aspect of your university or college career: writing your dissertation. But donââ¬â¢t panic: with plenty of time and careful planning you can make this daunting task much easier. Below we offer some pointers to make your dissertation go as smoothly as possibleâ⬠¦ How to Plan and Write your Dissertation Many colleges and universities run workshops to help you plan your dissertation. We will write a custom essay sample on How to write a dissertation or any similar topic only for you Order Now Make sure you are aware of whatââ¬â¢s on offer, and make full use of it. You can learn a lot from reading and talking to other people, but these specially focussed sessions are very worthwhile. You might be daunted by your dissertation, but itââ¬â¢s much easier to handle if you divide the process up into simple steps. The main steps involves are initial planning (including deciding upon a topic); detailed reading and planning; carrying out primary research (if applicable); writing up the draft; and finalising the dissertation. Table 1 shows typical steps in more detailâ⬠¦ It might be useful to have a time planner: table 1 shows a detailed example TaskDone?Comments Devise work schedule Decide upon a topic area Read all course documentation about dissertations or final projects Schedule session(s) with supervisor Prepare ideas for first meeting with supervisor Undertake background reading Define Title Plan approach or methodology Prepare for literature searches, including listing possible search terms Set up a recording system for searches and other activities related to the dissertation Undertake literature searches Make enquiries regarding ethics procedures, including deadlines for submissions of applications Devise research plans Discuss research plans or methodology with supervisor Devise interview schedules and/or related documentation to support field research Prepare and submit applications for ethics procedures Negotiate access to research participants if required Undertake data collection Thank you letters to participants etc. Collate data Develop plan for structure of dissertation Schedule meeting with supervisor Devise detailed writing timetable Undertake writing in stages Complete Chapter 1 Complete Chapter 2 Discuss drafts with supervisor Complete Chapter 3 Complete Chapter 4 Complete Conclusions Check timings and costs of services for printing and binding Complete all writing including references, appendices, introduction, abstract, front page Give draft to a critical reader to proof read and/or comment on the work Rest the final draft before doing a last read and edit of the dissertation or project, incorporating critical readerââ¬â¢s comments Print and check the document Take to printers Complete any dissemination promises to research participants Pick up from printers Submit Celebrate (any way you want!) Table 1: A planner for your dissertation (source: University of Birmingham your tutors, look at dissertations from previous years, or think about what really interests you personally. You could even be inspired by other studies: itââ¬â¢s a common approach to extend an existing study to wider areas, or try a new methodology. Once your topic has been given the go-ahead by your department, you need to refine the general topic and turn it into focused research questions, a working title, aims and objectives. You need to identify the main issue you will look at, work out what your thesis is (what you want to explore, prove or disprove) and set any limits to your investigations (decide what you are not interested in). Remember, itââ¬â¢s fine to be flexible and change your ideas as you find out more about the topic. Itââ¬â¢s likely you will need to write a research proposal, a document of roughly 1,000 to 1,500 words in which you plan out exactly how you will write your full dissertation. Even if you donââ¬â¢t have to write one for your course, itââ¬â¢s often a useful exercise to help you focus. See our guide to research proposals for more details of how to tackle this. Your supervisor is there to help you. Make sure you get acquainted early, and donââ¬â¢t be afraid to ask them for meetings if they donââ¬â¢t ask first. They are likely to be pretty busy, so itââ¬â¢s always a good idea to remind them you are around! The Structure of a Dissertation Every dissertation is different, but thereââ¬â¢s a structure which many dissertations have in common: The introduction should cover a number of areas including the background to your research topic, why the topic is important, what is currently understood about the area and what needs more research, and why your dissertation can add to the current theoretical understanding. It should also give an indication of the structure of what follows, and you might also discuss key terms here. The literature review will make up the main part of your dissertation if you are doing a study with secondary sources only. For studies including primary research, it should provide a background to this research. In either case, it will look at previous work in the field whether theoretical work or empirical studies. Itââ¬â¢s important not just to describe existing work but also to engage with it critically. You are likely to define your research question at the end of the literature review, particularly in studies including primary data. The Methodology will deal with the research methods you use, and will explain what the methods are and justify why you use them. Here you will explain why you chose to do primary or secondary research. In general, if you are doing primary research the methodology section will be much longer as it will cover data collection, sampling, data analysis and other details. You will also need to discuss ethics here, particularly if your research involves the participation of human subjects. The results section is only relevant for primary studies. How you present the results will depend on the type of data you are collecting (presentation conventions for quantitative and qualitative data are very different). The results and discussion section are sometimes combined. The discussion and conclusion can also be combined, though this is relatively unusual. While some secondary reviews can consist only of a literature review, it is also possible to have a separate discussion section, where ideas described in the literature review are analysed, compared and contrasted. The point of the discussion, whether your study is primary or secondary, is to link findings with the research question and themes explored in your literature review. This section should take a critical and analytic perspective. The references include all the texts you cited during your dissertation. Make sure you understand what referencing system you are required to use, and stick to it. There are multiple versions of some systems, for example Harvard, so also ensure you use the version your course requires. The appendices contain information which was too long to include in the body of the text. You should put, for example, copies of the questionnaire, transcripts of interviews, complex diagrams and tables here. Seek specific guidance from your tutor(s). Bibliography BangorUniversity (2013) ââ¬ËPlanning a Dissertationââ¬â¢, [online] (cited 15th February 2013) available from http://studyskills.bangor.ac.uk/study%20guides/dissertation_project.php.en?catid=subid=9240 London School of Economics (2013) ââ¬ËThe Dissertationââ¬â¢, [online] (cited 15th February 2013) available from http://www2.lse.ac.uk/socialPolicy/Informationforcurrentstudents/Dissertationguidelines.aspx University of Birmingham (2013) ââ¬ËChecklist for Completing Dissertationââ¬â¢, [online] (cited 15th February 2013) available from http://www.google.co.uk/url?sa=trct=jq=esrc=ssource=webcd=10ved=0CGYQFjAJurl=http%3A%2F%2Fwww.socscidiss.bham.ac.uk%2FDocuments%2FDoc%25205%2520Planning%2520checklist.docei=ryweUZj6IYX64QSfiYCABQusg=AFQjCNEbNFpRf4V-pMjVn5CNd-oPEf5lVQbvm=bv.42553238,d.bGE University of Reading (2013) ââ¬ËPlanning your Dissertationââ¬â¢, [online] (cited 15th February 2013) available from http://www.reading.ac.uk/internal/studyadvice/Studyresources/Essays/sta-planningdissertation.aspx How to cite How to write a dissertation, Essays
Sunday, December 8, 2019
My Friend Dante free essay sample
Through the good, the bad, and the just plain ugly my friend Dante has been my succor. He has offered me solace and guidance through my years in high school and always gave me the encouragement I needed to reach my goals. Before going any further, I feel obligated to mention that Dante is not a kid down the street, someone I met at school, or even a figment of my imagination. Rather, we were introduced when my Nonnoââ¬âmy grandfatherââ¬âbegan reading me The Divine Comedy when I was just a little girl. ââ¬Å"Sit on my lap, Bambolina, weââ¬â¢ll read Danteââ¬â¢s story,â⬠Nonno would say in his thick Sicilian accent. Together we followed Danteââ¬â¢s journey through Inferno and Purgatorio. This main portion of Danteââ¬â¢s pilgrimage required him to have unwavering fortitude in order to reach his ultimate destinationââ¬âParadiso. It wasnââ¬â¢t until I contended with my own internal struggles that I realized the relationship Dante and I had. We will write a custom essay sample on My Friend Dante or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page During my sophomore year, my once mundane family circumstances transformed into a sea of turmoil and tension. My divorced parents each decided to remarry. Doctors changed my younger brotherââ¬â¢s mental diagnosis from laziness to ADHD. On top of it all I was balancing over thirty hours of working a week with school. This enormity of stress is the reason I dubbed my sophomore year, ââ¬Å"My Inferno.â⬠Inferno tells the story of Danteââ¬â¢s allegorical journey through the circles of Hell until he reaches the endââ¬âLucifer. Similar to Dante, I was faced with a considerable amount of hapless situations until I hit rock bottom. In English, the last line of Inferno reads, ââ¬Å"And we came out again to see the stars.â⬠This line always gave me the notion that regardless of the obstacles in my path, I must always aspire for bigger and brighter things. Thanks to Dante, aspiring is exactly what I have been doing. I consider my last two years of high school to be representative of Danteââ¬â¢s climb up Mount Purgatorio. Learning from mistakes is a prominent theme in this leg of Danteââ¬â¢s journey. I have used the knowledge Iââ¬â¢ve acquired through difficult experiences to put myself in a place of placidity. Exercise and being active is a huge contributing factor to my ambition. Yoga relaxes the dayââ¬â¢s stress away and kickboxing allows me to vent my frustrations. Additionally, I have discovered my love for science and take pride in my high marks in this area. Purgatorio is the shortest volume of The Divine Comedy, though in my life it will be the longest. I will eventually reach my version of Paradiso when I am able to apply knowledge Iââ¬â¢ve attained from your school to researching medical advances that will save lives, or helping childrenââ¬â¢s hospitals with charitable care. I have learned from Dante and my Nonno that if I continue to aspire to le stelleââ¬âthe starsââ¬âI will surpass any difficulty where I would find myself in Inferno. And for that lesson, I am forever indebted to my friend, Dante.
Saturday, November 30, 2019
My Papas Waltz by Theodore Roethke Essay Example
My Papas Waltz by Theodore Roethke Essay The poem my papaââ¬â¢s waltz my Theodore Roethke is a famous 20th century American poet. His poems are typically woven with lots of imagery and have intricate rhyme schemes. This poem is about a young boys intimate relationship with his father. I think the poet is the speaker of the poem and heââ¬â¢s sharing his own experience with the readers through his poem. The first stanza is all about how his drunken father has just returned home after a long hard day of work. He is in the mood for celebration and grabs his son and begins to forcefully drag him into a waltz. We know that the father was too drunk to realize that he was hurting his own son by the enjambment ââ¬Å"the whisky on your breath Could make a small boy dizzy. â⬠The boy is not enjoying this brutal dance with his father and is scared yet he is clinging on out of pure fear, ââ¬Å"hung on like deathâ⬠, that he may get hurt if he leaves. This kind of behavior from his father is probably a very common thing and he is weary of what may happen when he leaves his father. In the second stanza one of the main things that hit me is how the mother even after seeing her son being forced so brutally by the father says nothing. This house is probably a male dominant house, as she doesnââ¬â¢t have the courage to interfere between her husband and son. She knows that he is not intentionally harming her son but cant control himself. We will write a custom essay sample on My Papas Waltz by Theodore Roethke specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My Papas Waltz by Theodore Roethke specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My Papas Waltz by Theodore Roethke specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We know that the father is a hard working manual laborer by his ââ¬Å"battered knuckleâ⬠he probably doesnââ¬â¢t mind drinking because he has had a long and tough day at work. The boy is really small and probably reaches just up to his fathers waist which is why whenever his father is not careful enough he hurts the son unintentionally. As they danced his father began to affectionately pat his head, as even then in his drunken state he was just having a little fun with his son, and without realizing it he kept hurting his son. In the end he is a father after all and dutifully puts his son to sleep who was still hanging on to him. This gesture shows us that even through the drunkenness he still loves his son a lot and the fact that his son never lets go is symbolic of their special bond, which reassures the son through his father is abusing him. The poem has a rhyme scheme of ââ¬Å"ab abâ⬠There is a lot of visual imagery in this poem and it makes me remember a time when I was that small and dancing with my father. When I read the poem I can see them ââ¬Å"rompingâ⬠all over the house and dropping the gleaming pots. I can visualize that fatherââ¬â¢s big build and the lean boy being brutally pushes along. The sweet image of him being put to bed is heart melting. The main theme of the poem is the underlying love between the father and the son, which has been depicted so brutally and yet has the capacity to seem tender to us. It has the quality of a paradox of his fathers love coming out through such rough actions.
Tuesday, November 26, 2019
questions for a government assignment essays
questions for a government assignment essays 1. During the period before the Constitution was ratified, the Articles of Confederation gave a 2. The Dual Court System works by splitting the courts into 2 distinct systems; the national judiciary system and the state judiciary system. The State Courts deal with most cases in the country. The national judiciary system deals with constitutional and national issues. 3. The 2 kinds of Federal Courts are Special and Constitutional Courts. The Special Courts deal with cases that come from some of the expressed powers given to Congress. The Constitutional Courts are the courts formed by Congress to properly exercise the judicial power of the U.S. The Constitutional Courts consist of The Supreme Court, the Courts of Appeals, the district courts, and the Court of International Trade. The special courts include the Tax Court, the territorial courts, and the Veterans Appeals Courts among others. 4. The Plaintiff is the party who initiates the suit. The defendant is the party who must defend against the complaint. 5. Jurisdiction is the authority of a court to hear and decide a case. 6. Exclusive jurisdiction is the power of federal courts alone to hear certain cases. Concurrent jurisdiction is the power shared by federal and state courts to hear certain cases. Original jurisdiction is the power to hear a case first (before any other court). Appellate jurisdiction is the authority of a court to review decisions of inferior courts. 7. Federal judges are selected by the President of the U.S. of A. on the basis of their political and moral ideals and views. The President usually selects someone who shares the same views as he does. The judges are paid $133,644 annually and they receive retirement benefits as well. The judges are assisted by court clerks, deputy clerks, stenographers, and bailiffs. 1. The inferior courts are ALL the lower federal courts (those below the...
Friday, November 22, 2019
Abigail Williams of the Salem Witch Trials
Abigail Williams of the Salem Witch Trials Abigail Williams (estimated to be age 11 or 12 at the time), along withà Elizabeth (Betty) Parris, daughter of Rev. Parris and his wife Elizabeth, were the first two girls in Salem Village to be accused of witchcraft during the infamous ââ¬â¹Salem Witch Trials. They began exhibiting odd behaviors in mid-January of 1692, which were soon identified as being caused by witchcraft by a local doctor (presumably William Griggs) called in by Rev. Parris. Family Background Abigail Williams, who lived in the home of the Rev. Samuel Parris, has often been called a niece or kinfolk of Rev. Parris. At the time, niece may have been a general term for a younger female relative. Who her parents were, and what her relationship was to Rev. Parris, is unknown, but she may have been a household servant. Abigail and Betty were joined by Ann Putnam Jr. (daughter of a neighbor) and Elizabeth Hubbard (a niece of William Griggs who lived in the Griggs home with the doctor and his wife) in their afflictions and, then, in accusations against individuals identified as causing the afflictions. The Rev. Parris called in Rev. John Hale of Beverley and Rev. Nicholas Noyes of Salem, and several neighbors, to observe the behavior of Abigail and the others, and to question Tituba, a household slave. Abigail was a key witness against many of the early accused witches, including the first ones identified, Tituba, Sarah Osborne, and Sarah Good, and later Bridget Bishop, George Burroughs, Sarah Cloyce, Martha Corey, Mary Easty, Rebecca Nurse, Elizabeth Proctor,à John Proctor, John Willard and Mary Witheridge. Abigails and Bettys accusations, especially those on February 26 after the making of a witchs cakeà the day before, resulted in the arrest on February 29 of Tituba, Sarah Good, and Sarah Osborne. Thomas Putnam, Ann Putnam Jr.s father, signed the complaints as the girls were minors. On March 19, with the Rev. Deodat Lawson visiting, Abigail accused the respected Rebecca Nurse of trying to force her to sign the devils book. The next day, in the middle of the service at Salem Village Church, Abigail interrupted Rev. Lawson, claiming she saw Martha Coreys spirit separate from her body. Martha Corey was arrested and examined the next day. A warrant for the arrest ofà Rebecca Nurseà was issued March 23. On March 29, Abigail Williams and Mercy Lewis accused Elizabeth Proctor of afflicting them through her specter; Abigail claimed to see John Proctors specter as well. Abigail testified that she had seen some 40 witches outside the Parris house in a ritual of drinking blood. She named Elizabeth Proctors specter as being present and named Sarah Good and Sarah Cloyce as being deacons at the ceremony. Of the legal complaints filed, Abigail Williams made 41 of them. She testified in seven of the cases. Her last testimony was June 3, a week before the first execution. Joseph Hutchinson, in trying to discredit her testimony, testified that she had said to him that she could converse with the devil as easily as she could converse with him. Abigail Williams After the Trials After her last testimony in the court records on June 3, 1692, the day that John Willard and Rebecca Nurse were indicted for witchcraft by a grand jury, Abigail Williams disappears from the historical record. Motives Speculation about Abigail Williams motives in testifying usually suggest that she wanted some attention: that as a poor relation with no real prospects in marriage (as she would have no dowry), she gained much more influence and power through her accusations of witchcraft that she would be able to do any other way. Linda R. Caporael suggested in 1976 that fungus-infected rye may have caused ergotism and hallucinations in Abigail Williams and the others. Abigail Williams in The Crucible In Arthur Millers play, The Crucible, Miller depicts Williams as a 17-year-old servant in the Proctor house who tried to save John Proctor even while denouncing her mistress, Elizabeth. At the end of the play, she steals her uncles money (money which the real Rev. Parris probably did not have). Arthur Miller relied on a source that claimed that Abigail Williams became a prostitute after the period of the trials.
Wednesday, November 20, 2019
Monopoly Term Paper Example | Topics and Well Written Essays - 2000 words
Monopoly - Term Paper Example The company has unlimited market power even influencing how they charge higher prices. This may be confused with the ability to possess or own big businesses. Size is not all the characteristics of a monopoly in an enterprise, because a small business venture may also possess ability control market more than a big and existing companies. Body Characteristics of Monopoly An enterprise that enjoys monopoly exhibits a number of characteristics in the market or economy of operation. First, it maximizes profits. This is a value through the sales of the companyââ¬â¢s services or goods to its consumers. For example in most of the third world countries and also in developing economies, most of the services or goods which have overall public consumption give way for the providing company to be a profit maximize (Lele, 2007). If it is only providing the electrical services for example, maximizing its profits is an easy feet to reach. This comes simply because there is or if any little compe tition from any other providing company. A company enjoying monopoly carries the tag of a price maker. Through this, the interpretation is that the company has the veto powers to decide and price goods or products, which it sells. For example, if the quantity is well in place for adequate market supply, the company therefore goes ahead and demands the price they desire as a firm (McKenzie& Lee, 2008). The characteristic of an institution enjoying monopoly is that one which creates high barriers to entry. This proposition aims at making sure that other sellers are unable to enter the market of the monopoly. For example, a company that may afford to offer promotional campaigns or motivating enticement to a publicly consumed good or service sets the standards of its customer preferences upon its competitors. In a situation where a communication company provides free minutes at a given point to its customer, a newly established competitor may find this a high level of barrier to counter given the minimal number of its customers in the same market. Being a single seller is yet another characteristic of a company enjoying monopoly in a given economy. A single seller dictates the supplies and influences the market trend with minimal interruptions (Kennedy, Waltzer & Atlantic City Historical Museum, 2004). This kind of the market brings out the existence of one seller of the good and it produces all the output. This means the whole market or region sings the tune or consumes the products of a single company. Finally, price discrimination is another characteristic that accompanies a company practicing monopoly. A monopolist does not need any outsiderââ¬â¢s mind when choosing or changing the price of goods or service that it provides. For example, a company can sell more quantities at a relatively lower price than the competitors can even though there is minimal competition. The same case can apply when the company may decide to sell less quantities and charge high p rices in a less elastic market. Merits of monopoly Certain monopolies exhibit various advantages for consumers, and social welfare. One of the advantages is that these companies are the investment in research and development. It is a common understanding that the monopolies make supernatural
Tuesday, November 19, 2019
Discussion Questions and Participation Questions Essay - 4
Discussion Questions and Participation Questions - Essay Example Also due to the bad forecast companies that are growing are not hiring back the employees they let go. I work in the meat packing industry. Two indicators that would be useful for the company to follow are the average income of the population and the unemployment rate of the population. Both indicators are in terms of regional metrics, not national. If the income of the population grows so does the capacity of the customer to consume more meat. When the population is employed they spend more money on groceries which includes meats. Three indictors that I would recommend to any company operating in the United States are population growth, income per capita, and inflation. Population growth is an important metric because the production of companies depends on the amount of customer available in the marketplace. Higher population growth projections imply that companies have to adjust their production accordingly. Income per capita is a valuable metric due to the fact that income and consumption are correlated. People spend more when they have higher income. Inflation is an important metric to consider because inflates affects the purchasing power of an enterprise. High inflation leads to lower purchasing power. The use of external information available in websites dedicated to providing economic information to its users can be very useful for companies in order to improve the efficiency of the enterprise. The website DismalScientist provides excellent information that can help managers make better decisions. There is chart in the website showing the distribution of federal aid money across the 50 states. States with higher distribution are places marketers should target. The website also had up to date information concerning economic indexes such as GDP, industrial producer prices, and monetary policy. The economic indexes are available for different countries
Saturday, November 16, 2019
My Summer Narrative Essay Essay Example for Free
My Summer Narrative Essay Essay Narrative Essay It was a hot summer day in the year 2002 when I went camping with my family in Savannah, Georgia. I will never forget this day because itââ¬â¢s the day I learned the lesson that if I donââ¬â¢t obey my parents the consequences will be large. I was only about six years old when we first pulled into the campground. Of course being a young child the first thing I noticed was this extravagant playground out near the road. When me and my sister, Natalie who was around seven at this time, saw it we both looked at each other and knew we were going to go play on that playground. We pulled into our campsite that was located near the very back of the park and our parents started unpacking everything and setting up the motorhome. They were making it obvious they wanted us out of their way. They grabbed our dolls, bikes and chalk out of the car and told us to go play. Natalie and I knew this was the perfect time to go play on the playground that we saw on our way in. It just so happened there was a playground right by our campsite as well. We came up with the perfect plan. We would tell our parents we were going to go play on the playground and trick into them into thinking we meant the one right near our campsite. In reality we planned on going to the big one near the front of the campground and not have to lie in the process. So we grabbed our bikes and asked our parents if we could ride over to the playground and play. They both said yes, so we rode off towards what we thought was the most beautiful playground weve ever saw. It was probably about a fifteen minute bike ride for us to get there. We dropped our bikes and ran to the playground and started playing. About a half hour passed when my sister Natalie decided she had to use the restroom. So she went around to the other side of the playground away from the road and decided to go. By this point we noticed there was this blue truck that drove past a few times while we were there. We began to get a little scared and thought maybe we should start going back to the camper. No sooner than we got back on our bikes our mom and dad came driving up with anger in their eyes. Me and Natalie knew we were about to be in some big trouble. Just as my parents got out of the car the man in the blue truck stopped and walked over. He started reprimanding my parents and told them they canââ¬â¢t let their kids run around without any supervision. He also said he was the manager and told my parents Natalie sed the restroom right out in the open. My parents apologized to the man and then made us apologize as well. The manager accepted our apology and told us we werent allowed back on that particular playground for the rest of our stay. By this point my our parents were livid and gave me and Natalie a 10 minute lecture about the dangers of them not knowing where we were and not bei ng able to see us. They grabbed us and our bikes and we headed back to the campsite. When we got back they took all our toys and our bikes and we were told we werent allowed to join any of the activities the rest of the week. That week my family went swimming, horse back riding and hiking. Natalie and I didnââ¬â¢t get to do any of it and our siblings made sure they told us after every activity how fun it was. It was a time Iââ¬â¢ll never forgot. It seems everything seems so much more traumatic when you are young. I learned the lesson that I should obey my parents even if I donââ¬â¢t necessarily want to. Iââ¬â¢m not saying there arent times I donââ¬â¢t go against their will; but ever since that day I think to myself and analyze if the rule that I am about to break is worth the consequences Iââ¬â¢ll have to pay if I get caught.
Thursday, November 14, 2019
Innocence Lost by Nathaniel Hawthorne Essay -- Nathaniel Hawthorne Inn
Innocence Lost by Nathaniel Hawthorne My Kinsman, Major Molineux and Young Goodman Brown present Nathaniel Hawthorneââ¬â¢s belief in the universality of sin. These works provide numerous perspectives into the nature of the human condition and the individualââ¬â¢s role within it. Hawthorne fictionalizes a world where communion with man is essential for spiritual satisfaction. The main characters of these stories face moral dilemmas through their pursuit of human communion. Whether the problems are moral, psychological, or both, Hawthorne insists that the individual must come to affirm a tie with the procession of life, must come to achieve some sense of brotherhood of man. In order to commune with mankind, one has to give up a secure, ordered and innocent world. The individual becomes liable to a fearsome array of complex emotions. One feels alienated by a community that forces himself to corruption while his isolation creates an ambiguity. The newly initiated into the rites of man appears no more moral than th ose who he disdains. Hawthorne presents a world where communion with mankind leads to corruption while isolation from humans is an unpardonable sin. Nathaniel Hawthorne presents an interesting predicament in man's search for communion with his fellow man. Coming of age in Hawthorne's time requires an affirmation of sin, communion with sinners and celebration of life through sin. Hawthorne creates this environment by grounding the consequences on earth. To feel the universal throb of brotherhood, one must recognize sin, participate in and celebrate it. Hawthorne affirms, recognizes and revels in the depravity of the human condition. The first fatal step of understanding human nature is a self-conscious probing that ends in confusion. The story of My Kinsmen, Major Molineux presents the youthful character of Robin on his way from the country to the town of Boston. He wishes to succeed within the community, and figures that it will not be difficult because of his connection through Major Molineux, a prominent figure of the community. Hawthorne erodes innocence slowly through the harsh experience of urban realities. Robinââ¬â¢s initial contact with the residents of this community jostles his confidence. He does not yet understand the harshness of adults and happily continues on his way. But Hawthorne underscores the cost of his yearning. Robin has t... ... later. Camus insists Sisyphus is happy or there is no joy or redemption for life on earth. The profundity of Hawthorne is apparent in his notions of the human condition. Nathaniel Hawthorne concludes his discovery of sin in the human condition at the point of universal appeal. The key for Hawthorneââ¬â¢s understanding of the human condition is the recognition of the universality of sin. So take this work for its imperfections, instead of tormenting these ideas with the harsh meter stick of faithless standards. Nathaniel Hawthorne believes that understanding man is understanding its moral condition of imperfection. Works Cited: Hawthorne, Nathaniel. ââ¬Å"Ethan Brandâ⬠. Nathaniel Hawthorneââ¬â¢s Tales. Ed. James McIntosh. Norton Critical Edition. New York: Norton, 1987. 231-244. Hawthorne, Nathaniel. ââ¬Å"My Kinsman, Major Molineuxâ⬠. Norton Anthology of American Literature. New York: W.W. Norton & Company, 1994. 1173-1186. Hawthorne, Nathaniel. ââ¬Å"Young Goodman Brownâ⬠. Norton Anthology of American Literature. New York: W.W. Norton & Company, 1994. 1198-1207. Stubbs, John C. The Pursuit of Form: a study of Hawthorne and the romance. Chicago: University of Illinois Press, 1970.
Monday, November 11, 2019
Sharon Olds: from Psalms to Satan Says
Another common trait of confessional poetry is that the speaker will wear some form f mask to keep the author a small margin away from the speaker. While Olds doesn't create a mask directly, she never directly reveals that it is her in her many narrative poems. The confessional movement wasn't spurred by grand event but was strongly influenced by Sylvia Plant, Allen Ginsberg, and Robert Lowell. Olds TLD begin her work at the peak of the movement in the sass's and 1 ass's.While she did not have a part in the creation of the movement, she did carry on the movement into the present day. Poet: Sharon Olds is best known for her deeply personal content and her fearlessness tit vulgarities and the comfort with which she approaches sensitive subjects such as the dark side of family Interactions and sex. She Is driven to write by her philosophy shared in an Interview with Michael Lackey that If someone Is given the gift to write, that they should give that gift to the world.In that same inter view, Olds states that poetry should ââ¬Å"get out there. â⬠The events that likely created this poet were her childhood experiences that appear to be present in her writing. Analysis: In the loss-of-innocence poem, ââ¬Å"l Go Back to May 1 937,â⬠imagery is dominant. From he beginning, the imagery of the narrator's parents Is seemingly harmless. The father Is seen strolling under the arch of the college gate, leaving his college life behind him, not caring at all. The arch Is a large, proud structure symbolic of the father's large, proud nature.The father's face being described as arrogant, handsome, and blind is a kind of direct characterization; the narrator views the father as arrogant and blind. In contrast, the mother is seen standing still, not going anywhere. Holding books on her hip, she's holding on to the college, not yet ready to leave. The structure the mother Is standing In front of is made up of a multitude of small bricks, showing a delicate and complex n ature. The mother's face Is described as hungry, pretty, and blank. Hungry describes her want for more, be it marriage or to stay at the college.Blank is one of many methods Olds uses to describe the parents as naive and innocent. The parents are frequently described as innocent and incapable of knowing what their futures would hold. It almost appears that the narrator is excusing a crime not yet committed. Shortly after, the poem turns bleak In an Instant. In line 19, the chance for any good to come of the poem Is lost. The feeling of hopelessness that has set in as, despite all the pleading the narrator can muster, this is Just a memory and her cries fall silent.The tension grows until the narrator takes a turn for the violent when describing the striking together of the paper dolls, still taking responsibility away from the parents by implying they were powerless to the horrible things they would do. The poem ends in resignation as she give up her pleas and tells the parents to d o what they will do. In ââ¬Å"1954,â⬠Sharon Olds uses a frantic, fearful tone to describe the account of a onus girl hearing the media surrounding the Burton Abbott case, a murder and alleged molestation in California. The entirety of the poem circles around fear.From the very first line ââ¬Å"The dirt scared me,â⬠the narrator describes all of the things that cause her to be afraid surrounding the case. The flow of the poem is very rocky and awkward because of the broken sentences and enjambment of the lines. This creates a frantic mood, almost as if the narrator is speaking out of breath. The fear the narrator heaps on herself worsens with each connection she makes to the victim. The speaker connects her acne to the eczema on the victim who she feared was killed for not being flawless as suggested by the marked paper found on the body.The speaker describes Burton Abbott in plain words to stress his normal appearance. The narrator says that Abbott ââ¬Å"took away what I'd thought I could count on about evil,â⬠meaning that the narrator realizes that evil can manifest itself in any form, even the most innocent looking. Fear turns to pity when the narrator begins speaking of Abbot's execution. In the line ââ¬Å"death to the person, death to the home planet,â⬠Olds s protesting the eye-for-an-eye punishment that Abbott was to receive.
Saturday, November 9, 2019
Difference Between Business Proposal and Formal Research Essay
The final objective of the business proposal and a formal research establishes the differences between the two studies. Business proposal has a practical orientation and is designed to find the best solution to a problem in order to generate either financial savings or greater revenue (Bazerman, M. H., & Moore, 2009). On the other hand, a formal research builds upon other comparable research to discover, demonstrate or test a hypothesis. It has no financial implications and generates a wide variety of findings that may be made applicable in a wide variety of contexts. Business proposal defines the problem as a business decision making concern, formal research estimates the problem as a potential contribution to scholarly research. When it comes to data gathering and use, business proposal looks for available data sources to make a decision, formal research produces own data to make a discovery. The approach for business proposal is to analyze different alternatives, for formal research is related to performing an experiment. Business proposal normally doesnââ¬â¢t use theoretical work ; on the other hand, formal research defines the theories that support the variable utilized in the hypothesis. The capability of the formal research consists of contributions to the academic world and the scholarly work while capability of a business proposal is to find solutions to business problems. Despite the many differences between business proposal and research project, there are some commonalities. One of them is that the findings in both cases may or may not be presented with headings and subheadings (Bazerman, M. H., & Moore, 2009). Business proposal and formal research should work together. If no formal research is present , the proposal will be useless. To write a business proposal, there is a need to conduct a formal research on the market. The reason it is so important is that the viability of the business can be determined. It wouldnââ¬â¢t be logic to initiate any kind of business if the products or services are not needed by the visualized market. Business decisions require intelligence and how research can provide that intelligence. Business proposals contextualize the findings from formal research in an existing organizational structure.
Thursday, November 7, 2019
Beneficios de los indocumentados en California
Beneficios de los indocumentados en California El estado de California es el que cuenta con un mayor nà ºmero de inmigrantes indocumentados. Reconociendo este hecho, a lo largo de los aà ±os ha aprobado leyes que reconocen derechos y beneficios a estos miembros de su comunidad. Licencia de manejar Los indocumentados que pueden probar residencia en California pueden solicitar una licencia de manejar.à Este documento, junto con la matrà cula consular, son importantes a la hora de probar la identificacià ³n de una persona. Sin embargo, este à ºltimo debe llevarse con precaucià ³n en los lugares en los que sugerir que se est en EE.UU. en situacià ³n de indocumentado puede ser peligroso. Licencias profesionales La ley que se conoce como Senate Bill 1159 establece que los indocumentados tienen derecho a sacar licencias profesionales para desarrollar sus profesiones, como por ejemplo, dentista, enfermera, etc. Esta ley es consecuencia de la lucha de Sergio Garcà a, quien ganà ³ el reconocimiento de la Corte Suprema de California para obtener la licencia de abogado. Ayudas para los estudios universitarios La California Dream Act autoriza a que los estudiantes indocumentados que llegaron a Estados Unidos antes de cumplir los 16 aà ±os de edad a que puedan beneficiarse de becas pagadas con fondos pà ºblicos y a pagar in state tuition en las universidades pà ºblicas. Asimismo, el State Dream Loan Program ha creado fondos para que los indocumentados que estudian en uno de los dos sistemas de universidades pà ºblicas de California tengan acceso a prà ©stamos. Por ley no pueden beneficiarse de prà ©stamos federales y tambià ©n estn excluidos de la mayorà a otorgado por organizaciones privadas. Tambià ©n pueden beneficiarse de becas, esto à ºltimo al igual que ocurre en el resto de Estados Unidos. Y, si no obtienen suficientes recursos econà ³micos pueden considerar la opcià ³n de comenzar sus estudios universitarios en un colegio comunitario. En los siguientes artà culso se brinda informacià ³n sobre ello: Las ventajas de estudiar en un Community CollegeBecas para Dreamers13 universidades de à ©lite que becan a estudiantes internacionales e indocumentados Ciudades Santuario California es el estado con ms ciudades santuario. En ellas, las autoridades locales no preguntan sobre el estatus migratorio de las personas con lo que no hay distinciones entre ciudadanos americanos, residentes permanentes e indocumentados a la hora de calificar por ciertos beneficios. Este es el listado de ciudades santuario en California. Salud Por ley los inmigrantes indocumentados no pueden beneficiarse de Obamacare (ACA, por sus siglas en inglà ©s), ni siquiera los muchachos a los que se les ha aprobado la Accià ³n Diferida (DACA, por sus siglas en inglà ©s). Asimismo por ley no pueden beneficiarse de programas de salud financiados con fondos pà ºblicos, esto hace que en la mayorà a de los estados en USA no puedan tener derecho a Medicaid. Sin embargo la situacià ³n es distinta en California ya que todos los fondos proceden del estado. Asà : Sin embargo jà ³venes con DACA podrà an enrolarse en Medi-Cal (el Medicaid de California), si tienen pocos recursos econà ³micos. Adems, algunos condados brindan asistencia sanitaria a su poblacià ³n ms vulnerable sin importar el estatus legal. Y a partir de mayo de 2016 se ampliar Medi-Cal para cubrir a indocumentados de escasos recursos econà ³micos. En el campo de la cobertura sanitaria en todo Estados Unidos el programa WIC brinda ayuda a la nutricià ³n a mujeres embarazadas o lactantes y los bebà ©s e infantes, sin que importe el estado migratorio. Y las salas de emergencia de los hospitales (ER) tienen obligacià ³n de aceptar los pacientes cuyas vidas corran peligro hasta que se estabilizan, aunque no tengan papeles, seguro mà ©dico o tarjetas de crà ©dito. Ayuda econà ³mica para asesorà a legal Por ley, el estado de California ha dado $3 millones a organizaciones sin fines de lucro que brindan ayuda legal a los menores centroamericanos detenidos en la frontera.à Derechos laborales Este es el salario mà nimo que aplica a nivel federal y en cada estado, incluido California. Los indocumentados tambià ©n tienen derecho a que se le respete. Y esto es lo que se puede hacer en casos de abusos. Adems, al igual que en el resto de Estados Unidos, las và ctimas de fraudes migratorios pueden reportarlos. PRUCOL Los inmigrantes indocumentados en estatus PRUCOL pueden obtener en el estado de California acceso a ms beneficios. Disfrutar California En el sur de California se encuentra Disneyland, estas son 7 recomendaciones para comprar boletos ms baratos. A tener en cuenta A veces la vida en Estados Unidos puede ser muy dura. Si has tenido pensamientos suicidas o sabes de quià ©n los tiene, por favor, solicitar ayuda gratis y en espaà ±ol. No importa el estatus migratorio. Este es un artà culo informativo. No es asesorà a legal.
Tuesday, November 5, 2019
Broken Homes and Developmental Psychology
A paper which explores the effect broken homes have on the emotional, physiological and behavioral development of the children involved. An in-depth study on how children from broken homes are affected emotionally, physiologically and from a behavioral point of view. The paper explores issues such as children with single-parent homes vs. two-parent homes, the benefits of friends and extended families, single parent attitudes towards children, effects on academic education and emotional behavior, socioeconomic effects, step-parents and single fathers. Today, single fathers seem to be more familiar with these roles in home management and childcare than mothers.Furthermore, the tie and connection between single fathers and children as well single mothers and children have now become new focal points for self-direction. Both single parents have set the criteria for organization of more traditional spheres of work and social life such that now single fathers develop close relationships with their children and have a greater appreciation of responsibility in being the primary parent. However, the fact remains that no mater how good mother or a father can be as a single parent, the negative and adverse effects of childrens development proofed through various studies concludes that theres a price to be paid for removing one of the traditional pairs, and the old-fashioned concept and belief that to have a mother and a father is still a pretty good idea.
Saturday, November 2, 2019
Introduction to health behaviour change Essay Example | Topics and Well Written Essays - 500 words
Introduction to health behaviour change - Essay Example Prochaska and Velicer (1997) state that ââ¬Å"health behavior change involves progress through six stages of change: precontemplation, contemplation, preparation, action, maintenance, and termination.â⬠The first two stages often prove to be the most difficult for the smokers to cope with. The preparation and action stages can be implemented with some difficulties but through commitment, these can be overcome. Maintenance and termination are quite easy once the war against quitting smoking has been won. There are quite a number of benefits that can be achieved from health behaviour change in society and individual. Behaviour change among individuals who smoke is advantageous in that they will reduce the risks of contracting smoking related diseases such as lung cancer. For any smoker, it is never too late to quit smoking since this is the only strategy that can guarantee good healthcare. Behaviour change among smokers is also important to the society at large. Non smokers are affected through passive smoking so if smoking is eradicated, this means that the health of the nonsmokers is not negatively impacted by substances from tobacco smoke. There is growing evidence that both active and passive smoking are harmful to health in Hong Kong. According to McGhee et al. (2006), ââ¬Å" In the Hong Kong population of 6.5 million in 1998, the annual value of direct medical costs, long term care and productivity loss was US$532 million for active smoking and US$156 million for passive smokingâ⬠¦Ã¢â¬ These statistics paint a gloomy picture over the state of healthcare system in the Hong Kong. Therefore, concerted efforts need to be taken in order to address this problem in society. Positive behaviour change has been identified as the best solution that can help address the problem. There are many advantages of adopting this strategy. The TTM significantly assists in changing the behaviour of the smokers in many ways. For instance, it is known that it
Thursday, October 31, 2019
Summarizing articles Essay Example | Topics and Well Written Essays - 750 words
Summarizing articles - Essay Example He offers that such can be achieved through building relationships and complementing customers in brand marketing. In this article, the author observes that emotions supersede reason and logic whenever customers make a decision on what to buy. He points out that effective management of B2B should be focused on creating a personal relationship with the business. Here, Julie Davis, the author, points that the age of technology has enabled businesses to reach their customers through various online platforms. He advises that both B2B and B2C should listen to customersââ¬â¢ feedback that would enable them improve their customer service. In this article, Larry Myler focuses on B2B strategies for improved sales. Myler offers that focusing on an established goal is the first step. He proceeds to outline that such a goal should address different buyers, establish trust and reduce cost of operation amongst others. Davis argues that in order for a B2B to benefit from online marketing, it has to improve its SEO. He offers that doing so would entail trying to understand customer search habits, investment in a competent IT department and expand its SEO terms to have more traffic. Garvin Finn asserts that many B2B fail to innovate owing to the fear of change of strategy. He offers that many cling to a strategy that is not working owing to a kind of fear he terms cognitive dissonance. He advises that B2B should just explore alternative solutions. In this article, Peter Friedman observes that although millennials are techno-savvy, they should not be entirely left in charge of social media marketing. He advises that millennials would impart a B2B positively by allowing them work under a senior who directs their efforts and skills appropriately. The articles have helped me understand the topics addressed in B2B in the following ways. To begin with, the articles have helped me
Tuesday, October 29, 2019
Nu Metal as A Genre in Music Essay Example | Topics and Well Written Essays - 2000 words
Nu Metal as A Genre in Music - Essay Example If addiction is to be defined with respect to music then it is love and passion. Music takes many forms. Each genre is unique. Styles, region and origin make them apart but music brings them together. A very special genre of music that embeds power and melody in a magical harmony is Rock Music. Rock music has its origin in the late 1940's in the United States (Christe, Ian 2003).Typically, Rock music is accompanied by Guitar, Bass, Drums and often a Keyboard. Vocals play a prominent role in this form of music. Much attention goes towards the melody in vocals and the Electric guitar dominates the foreground. In the beginning Rock music was primarily popular in United Kingdom and the United States but by 1960's it started to gain world wide popularity. Chuck berry in 1955 invented Rock and Roll (Christe, Ian 2003). It was after him that the British blues had come up with increased speed of their rhythm guitars. Their music had a driving power that no other music on earth had. A few years later Beatles band was formed. This band went on to achieve world wide success. They were the first proponents to bring guitars on to stage. They turned their music into a mass media attraction. Various forms of rock music were derived later and each had its own significance. The evolution of various genres in rock music is mainly associated with time. In 1960's a blend of Rock music with folk and jazz respectively came up and were known as Folk rock and Jazz rock. In 1970's a number of subgenres of rock music came up with the influence of soul and self importance. These include soft rock, progressive rock, art rock, techno rock, synth rock and punk rock. (Christe, Ian 2003) 1980's was the golden era in the history of rock music that saw the birth of hard rock, heavy metal and alternate rock. Thanks to bands like Metallica (Thrash metal), Megadeth (Speed Metal) and Iron Maiden (Hard Rock) that shook the world with almost all of their albums striking gold. They obsessed death, pain, hatred and evils in the society and that reflected in their lyrics as well. This drew the angry young crowd towards Metal Mania that spread like plague across the world in no time. Rock music established itself as a major business at International level. 1990's saw the time for Grunge style rock, Brit pop and Indie Rock. A new musical genre in the mid 90's that has its origin from Alternate metal, Thrash and Hard rock came up as "NU METAL". (Kitts, Jeff and Tolinski, Brad 2002) Apart from these forms many others like punk rock, psychedelic rock, soulful rock; Speed Metal, Black Metal, Death Metal, Thrash Metal, Underground, fusion etc have come up with improvements over their ancestral or base forms of Rock music. Each of these forms of Rock music has its own history and origin specifics and bands that are real professionals. Each form has its own pros and difficulty level in composing and performing. Each has its own way of drawing crowds towards it. Creativity in each and every aspect of the basic attributes associated with Rock music is what differentiates these genres of Rock music. Nu Metal: A new Genre A new perception arrived in the minds of the people that style in performance
Sunday, October 27, 2019
The Feminist Standpoint Theory
The Feminist Standpoint Theory According to Marxist theory, a standpoint cannot be achieved by mere ascribing to a fact like a perspective is, it is an achieved common identity, and it is arrived at through the experience of shared political fight (Ruxton, 2004). Feminist standpoint theory began with Hegels account of dialectic relationship between a slave and a master, and then it was strengthened by Marx and more specifically Lukacs formulation of the concept of the stand point. They argue that a suppressed slave will eventually arise and reach consciousness freedom as an end product of their struggles against the master. Hegels theory gave insight to the fact that oppression and injustices can be best analyzed, and a clear understanding made if it is viewed from the oppressed view point (Hardings, 1991). In a similar view as that of Hegels view of the relationship between a master and his slave, it can be deduced, the themes of the feminist stand point theory. According to feminist standpoint theorists Dorothy Smith and Patricia Hill Collins, the socio-political positions that women have been socialized to occupy can become important areas for information about those who are in many aspects of their social lives disadvantaged as well as those who are privileged to occupy the positions of oppressors (Smith, 2012). Thus, Hardings (1991) concludes that, starting a research on womens life will result in less biased and indistinct accounts for both the men and women the whole social order. It is for this reason that feminist standpoint theorist Dorothy Smith tries to account for the fault line of gender, in that the male counterparts are privileged socially and politically unlike their female counter parts. She further goes on to attribute the failure of men to sense the disjuncture between daily life and what they know of the world to this social location of the two genders. She defends that women by the idea of being disadvantaged in the gender power relation can relate their daily life to what they know of the world. The rational by Dorothy smith and the other feminist standpoint theorist to their assertion of this standpoint include three main principles. First, is the assertion that knowledge is socially situated, secondly, is the assumption that less privileged groups both socially and politically, are socially predisposed in a manner that make it possible for them to ask questions and be aware of things that the socially and politically privileged cannot. Finally, for an informative research, especially that which focuses on power relation, it should be carried out beginning with the lives of those marginalized. It is this three principle assumptions about feminist theories that Smith employs to analyze the reason behind the different viewpoints that men and women have on social and political issues. She puts it that collecting womens experiences, which in most scenarios is cleaning up, after mens mess forms rich site for research, for policy reform and most importantly for social change (Smith, 2005). An example is the house holds chores that women do that no one pays for or offers lifelong pension scheme. The society views such tendencies as normal while most women remain oppressed as housewives. While feminist standpoint theories claim that this status cannot be acquired by mere point of fact, or believing in the struggle, but through being part of the experiences and sharing in the struggle. On the other hand, masculinity is a performed gender identity not a sexual orientation. This is implies that it can be performed by either a male or a female. Hegemonic masculinity could be analogously referred to as an absolute form of masculinity which is virtually unattainable. It is actually the opposite of femininity (Kimmel, 2005). While women find themselves locked in the corners of feminist standpoints and are only relived from this social orders by first attaining a mentally free conscience, masculinity on the other hand, men are socialized to perform it right away from birth. According to a masculinity sociologist Michael Kimmel, masculinity in men is because of certain cultures, one is that men grow with a mentality that they deserve something, and this culture is normally referred to as the culture of entitlement, where they look forward to having children, a generation, power, and/or women. Secondly, is the culture of silence among men, this comes out in cultures where men are not allowed to do certain things such as cry, or admit emotional pain especially to people considered outsiders to the culture of masculinity. Last is the culture of men protection, which can either be portrayed by assuming that the men would not do such an action especially that which is considered illegal, or they brush it aside as being in mens nature to do that, for instance in some cultures especially in sub-Saharan Africa. In their culture, men cheating on their wives may as well be given a blind eye as it is in the mens nature or it is the womens fault that such happened ( Ruxton, 2004). Now from these two perspectives that is; feminist standpoint and masculine sociology, Dorothy Smiths view on textually mediated ruling relations brings out clearly the difference. While from a masculine point of view, there is a fixed set of expectation that any of the two genders trying to demonstrate it are expected to fit into. This includes how the society perceives them or is expected to perceive them even before their arrival (Rubin and Rubin, 2005). For instance, men are expected to dominate over women in some cultures and to protect their wives plus to provide for them. Thus when a boy is born he lives trying to reach this expectations that are set out for him. This is contradictory to the feminist standpoint that works to shake off the pre-existing social order. Feminist standpoint theory, which borrows a lot from Hegels theories, postulates that those in marginalized in social or political power relations, will rise to challenge the social order within which they find thems elves. The theory bases itself on the idea that women are utterly oppressed. While the situation may be real in some societies some women also have their privileges. Why men have to work all day to feed women who believe it should be so while they still fight for equality is still not clear in the theory. It is for this privilege that most women are never willing to confront the oppression. The ones that do are joined by the oppressed while the rest sit and watch. Conclusively, it suffices to conclude that the concept of masculinity sociology conflicts ideologically with the feminist standpoint theory. Smith attempts to explore the disjuncture between men and women in society by using the standpoint theory. Her account further attempts to explain the inevitable fault line between the two genders, which she does perfectly. However, she fails to clearly capture why exactly women have to struggle to be at par with their male counterparts. She fails to answer the oppressed male societies who go through struggle to be named by women equal with their other male strong characters. While men are frowned upon when they portray female characteristics having a list of endless abuses to such men, women who behave like men are adored. Pointing to the problem is not enough, the gap between male and female gender is much perpetuated by perceptions which each of us have to come against.
Friday, October 25, 2019
The Horizons of Theory: Jameson, Marxism, and Poststructuralism Essay
The Horizons of Theory: Jameson, Marxism, and Poststructuralism Fredric Jameson's The Political Unconscious is a work which crosses theories' boundaries, which walks (or polices?) Marxism's border on poststructuralism. It may easily be read as a refutation of poststructuralism, or as an embrace of it; as a flight from Marxism (though under its own banner), or as its theoretical redemption ââ¬â this is not a contradiction (we might read Jameson as replying), but a dialectical, productive exploration of the tension between these philosophies. Indeed, Jameson's exposition of his Marxist hermeneutic may be taken as a reply (from within a discourse he perceives as Marxism) to the poststructuralisms of Jacques Derrida and Gilles Deleuze, and as a conversation with the structural Marxism he calls "Althusserian"; but Jameson attempts to reconcile these views with the Marxist tradition. We may read The Political Unconscious as positing a mode of reading which is acceptable to ââ¬â or which subsumes ââ¬â both a "demystifying" Marxism and the ap oria or irreducible contradiction of deconstruction; but in so doing, as Jameson perhaps realizes, the text is drawn into the clear contradictions between these theories, and only partially resolves (or evades) them. The central thesis of The Political Unconscious is the presence of History as the "untranscendable" or "absolute horizon of all reading and all interpretation" (17). We may immediately note that this "untranscendable presence" apparently contradicts deconstruction's mistrust of all presences within and behind texts, to say nothing of Derrida's derisive references to "transcendence." To look for History in the text, to find the hidden meaning of History through it, would evidently not be a sa... ...rificing the individual text to a broader structural analysis ââ¬â "that a Marxist cultural study can hope to play its part in political praxis, which remains, of course, what Marxism is all about" (299). It is revealing (from a Marxist standpoint) that this final aside marks the only reference to concrete political involvement in the volume; perhaps more tellingly, The Political Unconscious treats this sacrifice of the traditional, individualistic literary text as a price which, however unfortunately, must be paid (in order to satisfy the demands of Marxism). But as a reconciliation of the poststructuralist, anti-transcendent insistence on specificity with some of the theoretical imperatives of Marxist cultural thought, The Political Unconscious remains a breakthrough; and as a proposal of a newly political, poststructuralist historicism, it is undeniably persuasive.
Thursday, October 24, 2019
Power Essay
Power Definition Essay Power is a strong word and really very hard to define, it is a very vast term, but I guess thatââ¬â¢s the point of the word isnââ¬â¢t it. Power can be anything from love to death or even electrical power; itââ¬â¢s all about how you view the term on a personal level. Two types of power that are commonly thought about when people are put on the spot and asked the question ââ¬Å"what is Power? â⬠are social/political power and power used in physics.For the obvious reasons that I donââ¬â¢t know too much about physics; this essay will boarder around more of the social and political aspect of power. So the question still stands ââ¬Å"what is power? â⬠On a personal note, to me power is a social/political level in which you can control an influence people. A way I also perceive this same idea of power is that the higher of the level you have the easier it becomes for them to control and influence the public with littler resistance.For example l ook at the president of the United States many people love him and he can almost do anything he wants; though you might say that many people also donââ¬â¢t like him this is because of a comparison, he runs against others for office so there are some contrasting factors. For me I can easily see power in everyday life, although it may not be how I view power when I picture it in my head. A way that I often see on a daily basis is direct control over someone else.Some example of this may include your teacher failing you if you do not do what they ask or a personal and ongoing one for me is my mother threatening to not let me go to see my favorite band in the summer unless I do everything she asks, and believe me the list gets daunting. Often people relate power to symbols, words, phrases or even colours. When I did my power survey some of the answers that I got were lightning bolt, fist, peace sign, and groups of people.The lightning bolt was the most popular ones, I have spoken wit h my classmates and this was a popular one, I think this is a popular choice because it can represent different kinds of power leaving multiple impressions on people. Some political figures can be viewed as very powerful people because they can control mass amounts of people for better or for worse; this includes people like JFK and Hitler. Colour can make a huge impact and difference on people when presenting something this is why on my poster I tried to pay attention of the meaning of the colours while still rying to make it look as good as it does. For myself I view red and black as two very important colours because they both have very strong meanings that have both impacted my life significantly. In conclusion I still believe and proceed to see power as a social and political level that you can use to control or influence people on a positive or negative way. If you are looking to gain more power in your life, or just control and understand what you got going for you I suggest looking into powerful quotes, symbols and colours that can help you find your own impression of power.
Wednesday, October 23, 2019
Treetop Forest Products Ltd
Marketing: In business, firm marketing generates the revenues that the financial people manage and the production people use in creating goods and services. The challenge that faces marketing is to generate those revenues by satisfying customersââ¬â¢ wants at a profit and in a socially responsible manner. However, marketing is not limited to business organizations.Whenever we try to persuade somebody to do something: donate to RED CROSS, not to litter the highways, save energy, vote for candidate, we are engaging in marketing; thus marketing has a broad societal meaning and it is applicable not only for profit making but also for not profit organizations. Many scholars define marketing as follows: 1. According to American Marketing Association, marketing is defined as the performance of business activities that direct the flow of goods and services from producers to consumers or users. . According to William J. Stanton, Marketing is a system of business activities designed to plan , price, promote and distribute want satisfying goods and services to present and potential customers. 3. According to Evans and Berman, Marketing is the anticipation, stimulation, facilitation, regulation and satisfaction of consumer and publicââ¬â¢s demand for products, services, organizations, people, places, and ideas through the exchange process. 4.According to Philip Kotler, Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Generally, the definition of marketing can be grouped in to two: classical (narrow) definition and modern (broad) definition. Classical Definition: In classical terms marketing can be defined as the performance of business activities that direct the flow of goods and services from producers to consumers. This definition is too narrow to describe marketing.It emphasizes the distribution aspect of marketing. Modern Definition: In broade r terms marketing is defined as a system of business activities designed to plan, price, distribute and promote want satisfying products (goods and services) to present and potential customers. In marketing, there are combinations of activities, which start before the creation of a product and donââ¬â¢t end until customers are satisfied. Therefore, product planning, pricing, distribution and promotion are the main activities performed in marketing.Marketing includes anticipating demand, which requires a firm to do customer research on a regular bases so that it develops and introduces products that are desired by consumers, Management of demand which consists of stimulation, facilitation, and regulation of tasks; and satisfaction of demand which involves actual performance, safety, availability of options, after sale service and other factors. From the above discussions, we can conclude the following about marketing: a. Marketing is the business activity concerned with the flow o f goods and services from producers to consumers. . Marketing generates and facilitates exchange c. The concept of marketing lies on needs, wants, and demands of customers. d. Marketing is greater than selling. e. Marketing is an integrated activity. f. Marketing is concerned with customer satisfaction. MARKETING FUNCTIONS The following are the basic marketing functions: 1. Environmental Analysis and Marketing Research: Involves monitoring and adapting to external factors that affect success or failures, such as the economy and competition; and collecting data to resolve specific marketing issues. 2. Consumer Analysis:Involves examining and evaluating customer characteristics, needs, and purchase processes and selecting the group of consumers at which to aim marketing efforts. 3. Product Planning: ( including goods, services and ideas) Involves developing and maintaining products, product assortments, product images, brands, and packaging, and optional features; and deleting falteri ng products. 4. Distribution Planning: Involves establishing relations with distribution-channel intermediaries, physical distribution, inventory management, warehousing, transportation, the allocation of goods and services, wholesaling and retailing 5.Promotion Planning: Involves communicating with customers, the general public and others through some form of advertising, publicity, personal selling, and/or sales promotion. 6. Price Planning: Involves determining price levels and ranges, price techniques, terms of purchase, price adjustments, and the use of price as an active or passive factor. 7. Broadening the organizations' /individuals' scope: Involves deciding on the emphasis to place, as well as the approach to take, on international marketing, service/ -non-profit marketing and societal issues. 8. Marketing Management:Involves planning, implementation, and controlling the marketing program (strategy) and individual marketing functions; and appraising the risks and benefits i n decision making. According to W. J. Stanton and McKarthy, there are eight economic activities in marketing that are broadly classified into three: 1. Exchange: -Buying -Selling 2. Physical Distribution ââ¬â Transportation ââ¬â Storage 3. Facilitating /Auxiliary/ ââ¬â Financing ââ¬â Marketing research and information ââ¬â Risk bearing ââ¬â Product standardization 1) Exchange: It is the process by which parties provide something of value to one another to satisfy the needs of each.The seller provides a needed product Goods Services Seller Buyer Money Credit The buyer offers something in return a) Buying: It is acquisition and procurement of goods for eventual resale or for production of other goods or rendering of services. b) Selling: It is not only just to make sales but also to find buyers, stimulate them, and provide advice and service to buyers. It involves advertisement, personal selling, customer service, publicity, etc. 2) Physical Distribution: Refer s to handling and movement of goods from production area to market center.It consists of a) Storage: It provides proper handling and storage of goods until they are demanded and sold. b) Transportation: It is the shipment and movement of goods from their manufacturing place to the market center /place of sale/. It enables to make goods reachable to the consumers. 3) Facilitating Function /Auxiliary Function: these are functions that facilitate and assist the proper performance of other functions of marketing. It encompasses a) Financing: To carry out business operations smoothly, it requires finance or money. Marketing as a major business activity, leads us to the need for money or finance.Without it, organizations are unable to schedule their operations. The activity of financing involves the proper handling and management of the inflow and outflow of money. Accordingly, finance is defined as the management function, which involves effectively obtaining and using money. Sources of finance include revenue from sale of company products and services, rental of business properties, from sale of stock, or from loan and credit agencies. b) Market Research and information: Managers of businesses do not make decisions on the basis of common sense or intuition. They require information.Therefore, to make marketing decisions and to design effective marketing policies, managers should get information regarding tests, preferences, attitudes and needs of customers; position of competitors, capacity of suppliers and creditors. For the success of business, market research is an important activity that involves gathering, analyzing, and interpretation of data collected regarding the needs of consumers. c) Risk Bearing: Business organizations when they are established, it is with the objective of getting profit, expansion, growth, etc. Nevertheless, they fail to achieve their objectives because of uncertainty of the future.Hence, the chance or the possibility of loss that bus iness face is known as RISK. d) Product standardization and Grading: These are facilitating functions that are used to identify the quantity and quality of production. When goods are standardized and graded neither the buyer nor the seller is required to check each and every part of the product. It saves the time of both buyers & sellers. Standardization enables customers to know that there is always definite or standard quality in a particular package; and grading indicates that a package labeled with grades A, B, or C are always uniform and the same everywhere and ever time.The field of marketing is a crucial one for several reasons: it stimulates demand; a large number of people are employed on marketing positions; it supports entire industries such as advertising and marketing research; all people are consumers in some situations; it is necessary to use scarce resources efficiently; it impacts on people's beliefs and life styles; and it influences the quality of our lives. The s cope of marketing is quite broad and diversified. To perform the marketing functions, marketing Performers are required and they are organizations or individuals that undertake one or more marketing functions.They include manufacturers, service providers, wholesalers, retailers, marketing specialists, and organizational and final consumers. Each performer has a different role. One party usually does not perform all the functions. This is due to costs, assortment requirements, specialized abilities, company size, established methods of distribution, and consumer interests. TASKS OF MARKETING MANAGEMENT Marketing managers in different organizations might face any of the following states of demand. The marketing task is to manage demand effectively. The various states of demand and the corresponding marketing management task according to P.Kotler are the following: 1. Negative demand: This is a state in which all or the major parts of the society, dislikes the product and may even pay a price to avoid it. Examples are vaccination, alcoholic employees, dental work, and seat belts. The corresponding marketing task is to analyze why the market dislikes the product and whether product redesign, lower price, or more positive promotion can change the consumer attitudes. This marketing task or activity is known as CONVERSIONAL marketing which tries to change peopleââ¬â¢s want rather than serve their wants. . No demand: This is a case where target customers may be uninterested in or indifferent to a particular product. For example, farmers may not know about a new farming method; college students may not be interested in taking foreign language courses. Marketing managers are concerned with finding ways to connect the productââ¬â¢s benefits with the userââ¬â¢s needs and interests. This marketing task is known as STIMULATIONAL marketing; it tries to stimulate a want for an object in people who initially have no knowledge or interest in the product 3.Latent demand : Consumers have a want that is not satisfied by any existing product or service. This state of demand where many customers share a strong need for something that does not exist in the form of actual product is called LATENT demand. Examples include the need for harmless cigarettes, more fuel-efficient cars, etc. In this case, marketing managers respond by trying and developing effective goods and services that will satisfy the demand through analysis and measurement of the potential market.The marketing task is called DEVELOPMENTAL marketing and its task is to measure the size of the potential market and trying to develop a new product or service that would satisfy the demand. 4. Falling demand: Sooner or later, every organization faces falling demand for one or more of its products. For example, churches have seen their membership decline, and private colleges have seen fewer applications. The marketer must find the causes of market decline and re-stimulate demand by finding new m arkets, changing product features, or creating more effective communication and the marketing task is REMARKETING. . Irregular demand: It is a state in which the timing pattern of demand is marked by seasonal and volatile fluctuations causing problems of idle capacity and overworked. For example museums are under-visited during weekdays and overworked during weekends. The corresponding marketing task is SYNCHROMARKETING, i. e. , to find ways to alter the time pattern of demand through flexible pricing, promotion and other incentives so that it will better match the time pattern of supply. 6. Full demand: The organization has just the amount of demand it wants and can handle.It is a state where the current level and timing of demand is equal to the desired level and timing of demand. The marketing task is MAINTENANCE marketing and is designed to maintain the current level of demand against changing consumer preferences. The organization maintains quality, and continually measures sat isfaction to make sure it is doing a good job. 7. Overfull demand: It is a state in which demand is higher than the company can or wants to handle. The marketing task is called DEMARKETING and its task is finding ways to reduce the demand temporarily, or permanently.De-marketing involves such actions as raising prices and reducing promotion and service. It does not aim to destroy demand, but only to reduce it. It calls for using normal marketing tools in reverse. 8. Unwhole-Some demand: Unwholesome products such as cigarettes, alcohol, and hard drugs will attract organized effort to destroy the demand or interest in particular product or service. The corresponding marketing task is known as COUNTERMARKETING it is a difficult task in that the aim is to get people who like something to give it up. Marketing manager cope with these tasks by arrying out marketing research, planning, implementation and control. The demand levels and corresponding marketing tasks are summarized as follows : State of demand| Marketing task| Formal Name| 1. | Negative demand| Disabuse demand| Conversional marketing| 2. | No demand| Create demand| Stimulation Marketing| 3. | Latent demand| Develop demand| Developmental marketing| 4. | Falling demand| Revitalized demand| Remarketing marketing| 5. | Irregular demand| Synchronize demand| Synchro-marketing| 6. | Full demand| Maintain| Maintenance marketing| 7. Overfull demand| Reduce demand| Demarketing marketing| 8. | Unwholesome demand| Destroy demand| Counter marketing| 2. 3. MARKETING MANAGEMENT CONCEPTS We have described marketing management, as the conscious effort to achieve desired exchange outcomes with target markets. Now we ask what philosophy should guide these marketing efforts? What weights should be given to the interests of the organization, the customers and society? Very often these interests conflict. Clearly, marketing activities should be carried out under a clear philosophy of efficient, effective, and responsible mark eting.There are five competing concepts under which organizations conduct their marketing activity. 1. The production concept: This concept holds that consumers will favor those products that are widely available and low in cost. Management of production oriented organization concentrates on achieving high production efficiently and wide distribution coverage. Organizations that appreciate this concept assume that consumers like products that are widely available and accessible at low cost. The production concept is one of the oldest concepts guiding sellers.The assumption that consumers are primarily interested in product availability and low price holds in at least two types of situations. The first is where the demand for a product exceeds supply as in many Third World countries. Here consumers are more interested in obtaining the product than in its fine points. The suppliers will concentrate on finding ways to increase production. The second situation is where the productââ¬â ¢s cost is high and has to be brought down through increased productivity to expand the market.Texas instruments provides a contemporary example of the production concept: Texas Instruments is the leading American exponent of the ââ¬Å"get-out production, cut the priceâ⬠philosophy. Ford put all of his talent into perfecting the mass production of automobile to be down their instruments all of its efforts in building production volume and improving technology in order to bring down costs. It uses its lower costs to cut process and expand the market size. It strives to achieve the dominant position in its markets.To Texas Instruments, marketing primarily means one thing bringing down the price to buyers; this orientation has also been a key strategy of many Japanese companies. 2. The product concept: Under this concept, marketing managers assume that consumers will prefer those products that offer (provide) the most quality, performance, with good features. Managers in this pr oduct-oriented organizations focus their energy on making quality products and improving them over time. These managers assume that buyers admire well-made products and can select, purchase and appreciate product quality.Products oriented companies often design their product with little or no customer input. These managers are caught up in a love affair with their product and fail to appreciate that the market may be less ââ¬Å"turned on. â⬠They trust that their engineers will know how to design or improve the product. Too often they will not even examine competitors products because ââ¬Å"they were not invented here. â⬠A General Motors executive said years agoâ⬠ââ¬Å"How can the public know what kind of car they want until they see what is available? â⬠GMââ¬â¢s designers would develop plant for a new car. Then manufacturing would make it.Then the finance department would price it. Finally, marketing and sales would try to sell it. GM failed to ask cust omers what they wanted and never brought in the marketing people at the beginning to help figure out what kind of car would sell. The product concept leads to ââ¬Å"marketing myopiaâ⬠a focus on the product greater than on the customerââ¬â¢s need. Railroad management thought that users wanted trains rather than transportation and overlooked the growing challenge of the airlines, buses, trucks, and automobiles. Churches and the post office all assume that they are offering the public the right product and wonder why their sales falter.These organizations too often are looking into a mirror when they should be looking out the window. 3. The Selling concept: Under this philosophy/concept/, marketing managers assume that consumers purchase products if the organization undertakes an aggressive selling and promotion effort. Therefore, firms emphasize and direct their effort on promotion and selling of their products. Most firms practice the selling concept when they introduce new products and when they have over capacity. The selling concept holds that consumers, if left alone, will ordinarily not buy enough of the organizationââ¬â¢s products.The organization must therefore undertake an aggressive selling effort. The concept assumes that consumers typically show buying inertia or resistance and have to be coaxed into buying, and that the company has available a whole battery of effective selling and promotion tools to stimulate more buying. The selling concept is practiced most aggressively with ââ¬Å"unsought goods,â⬠those goods that buyers normally do not think of buying such as insurance, encyclopedias, and funeral plots. These industries have perfected various sales techniques to locate prospects and hard sell them on product benefits.Most firms practice the selling concept when they have over capacity. Their aim is to sell what they make rather than make what the market wants. In modern industrial economies, productive capacity has been built up to a point where most markets are buyer markets (i. e. , the buyers are dominant), and sellers have to scramble hard for customers. Prospects are bombarded with television commercials, newspaper ads, direct mail, and sales calls. At every turn, someone is trying to sell something. As a result, the public identifies marketing with hard selling and advertising. 4.The Marketing Concept: The marketing concept is different from the above three concepts. Managers under this concept assumes that the key to achieving organizational goals is based on the determination of the needs and wants of consumers and delivering or providing the desired satisfaction more efficiently, and effectively, than competitors. When we compare the marketing concept with the selling concept, the selling concept focuses on the needs of the seller; the marketing concept focuses on the needs of the buyer. Selling concept focuses on the needs of the seller; marketing on the needs of the buyer.Selling is preoccupi ed with the sellerââ¬â¢s need to convert his product into cash. Marketing is preoccupied with the idea of satisfying the customersââ¬â¢ needs of the product and the whole cluster of things associated by creating and delivering the product. The marketing concept rests on four main pillars, namely target market, customer needs, coordinated marketing, and profitability. These are shown in figure below ââ¬â The selling concept Starting pointFocusMeans Ends FactoryProductsSelling ; Profits throughpromotion sales volume The marketing concept Starting point focus meansEndsTarget market Customer CoordinatedProfits through Needs marketingCustomer Satisfaction Here we examine how each pillar of the marketing concept contributes to more marketing that is effective. i. TARGET MARKET: No company can operate in every market and satisfy every need. Nor can it even do a good job within one broad market. Companies do best when define their target market (s) carefully and prepare a tailored marketing program. An auto manufacture can think of designing passenger cars, station wagons, sports carts, and luxury. But this thinking is less precise than defining a customer target group.One Japanese carmaker is designing a car for the career woman, and it will have many features that male-dominated cars donââ¬â¢t have. Another Japanese carmaker is designing a car for the ââ¬Å" town man,â⬠the young person who needs to get about town and park easily. In each, the company has clarified a target market, and this will greatly influence the car design. Societal Marketing Concept: It holds that the organization should determine the needs, wants, and interests of the target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the customerââ¬â¢s and the ocietyââ¬â¢s well-being. The societal marketing concept calls upon marketers to balance three considerations in setting their marketing poli cies. Originally, companies based their marketing decisions largely on short-run company profit. Overtime, companies began to recognize the long-run importance of satisfying consumer wants, and introduced the marketing concept. Now they are beginning to think of societyââ¬â¢s interests when making decisions. The societal marketing concept calls for balancing all three considerations-company profits, consumer wants, and societyââ¬â¢s interests.
Subscribe to:
Posts (Atom)